Privacy Policy

Effective Date: 3 October 2026

1. Information We Collect

Depending on how you interact with us, we may collect the following information:

2. How We Use Your Information

We may use the information we collect for legitimate business purposes, including:

• Responding to your enquiries and requests.
• Providing information about our gold evaluation and related services.
• Helping you locate a Gold Cash Point store.
• Contacting you regarding an enquiry or service request.
• Providing customer support.
• Understanding customer requirements and improving our services.
• Improving the functionality, performance, and security of our Website.
• Preventing fraud, misuse, unauthorized access, or other unlawful activities.
• Maintaining business and service records.
• Complying with applicable legal and regulatory requirements.
• Sending service-related communications where necessary.
• Sending promotional or marketing communications where permitted by applicable law and, where required, based on your consent.

We will not use your personal information for purposes that are incompatible with the purpose for which it was collected, except where permitted or required by applicable law.

3. Gold Valuation and Service Enquiries

If you contact Gold Cash Point regarding the sale, evaluation, or valuation of gold, you may voluntarily provide information necessary for us to respond to your request.

Any information relating to your jewellery, gold items, valuation enquiry, identity, or transaction may be processed only for purposes connected with providing the requested service, maintaining appropriate business records, preventing fraud, and complying with applicable legal requirements.

The Website may provide general information about gold rates and valuation. Any actual valuation, purchase price, purity assessment, weight assessment, deductions, and final payment may be subject to physical inspection, applicable rates, business policies, and applicable laws.

4. Cookies and Similar Technologies

Our Website may use cookies and similar technologies to improve your browsing experience, understand Website usage, maintain security, and improve Website performance.

Cookies are small files stored on your device when you visit certain websites.

Depending on the technologies implemented on the Website, cookies may be used for:

• Essential Website functionality
• Security
• Website performance
• Analytics
• Understanding Website usage
• Improving user experience

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect some Website functionality.

5. Third-Party Services

We may use third-party service providers to help operate, maintain, secure, analyse, or improve our Website and business operations.

These service providers may include providers of:

• Website hosting
• Website analytics
• Communication services
• Maps and location services
• Technical and security services
• Customer enquiry management
• Other business or technology services

Where third-party service providers process personal information on our behalf, we expect them to handle such information in accordance with applicable contractual and legal requirements.

Third-party websites, platforms, or services linked to or accessible through our Website may have their own privacy policies. We encourage you to review their policies before providing personal information to them.

6. Sharing of Personal Information

We do not sell or rent your personal information to third parties.

We may share personal information where reasonably necessary with:

• Our employees, representatives, and authorized personnel.
• Service providers and technology partners supporting our business.
• Professional advisers, auditors, consultants, or legal representatives where necessary.
• Government authorities, regulators, law-enforcement agencies, or other persons where required or permitted by law.
• Parties involved in a corporate transaction, merger, restructuring, acquisition, or similar business transaction, subject to applicable law.

We take reasonable steps to ensure that personal information is shared only when there is a legitimate purpose for doing so.

7. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

However, no method of transmitting or storing information over the internet can be guaranteed to be completely secure. Therefore, while we take reasonable measures to protect your information, we cannot guarantee absolute security.

If we become aware of a personal data breach that is required to be notified under applicable law, we will take the steps required by law.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, provide our services, maintain business and transaction records, resolve disputes, prevent fraud, comply with legal and regulatory obligations, and enforce our agreements.

The period for which information is retained may vary depending on the nature of the information and the purpose for which it was collected.

When personal information is no longer required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

9. Your Privacy Rights

Subject to applicable law, you may have rights regarding your personal information, including the right to:

• Request information about the personal data we process about you.
• Request correction or updating of inaccurate or incomplete information.
• Request deletion of personal information where permitted by applicable law.
• Withdraw consent where processing is based on consent.
• Raise a grievance regarding the processing of your personal information.
• Exercise other rights available to you under applicable data protection laws.

Where you withdraw consent, such withdrawal will not affect the lawfulness of processing carried out before the withdrawal.

Some information may need to be retained where required by law or where there is another lawful basis for retaining it.

10. How to Exercise Your Rights or Raise a Grievance

If you wish to exercise your privacy rights, withdraw consent, request correction or deletion, or raise a privacy-related grievance, you may contact us using the details provided below.

We will review and respond to your request within the period required under applicable law.

Where necessary, we may request reasonable information to verify your identity before processing a request relating to your personal information.

11. Children's Privacy

Our Website is not intended to knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate authorization or where such collection is not permitted, please contact us so that we can take appropriate steps.

12. External Links

Our Website may contain links to third-party websites, platforms, social media pages, or other online services.

Gold Cash Point is not responsible for the privacy practices, content, or security of third-party websites. Your use of those websites is subject to their respective terms and privacy policies.

We recommend reviewing the privacy policy of any third-party website before providing your personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or applicable legal and regulatory requirements.

When we make changes, we may update the “Effective Date” displayed at the beginning of this Privacy Policy.

We encourage you to review this page periodically to remain informed about how we handle personal information.

14. Applicable Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws applicable in India.

Nothing in this Privacy Policy limits any rights or protections available to you under applicable law.

15. Contact Us

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact us: